Even with this video being almost a decade old, it still rings true today...and unfortunately will probably still be doing so years from now unless these developers start making games with REAL innovation and gameplay instead of relying on souped-up graphics all the time. Game developers that I have grown up with are either defunct or, for the ones that are still around, are either letting their leading/popular brands go to waste somehow (Squeenix, Capcom), or are over-milking said brands without much innovation behind it (almost all CoD and MW games fall under this for me).
A long-running video game franchise is just like a long-running TV series, and thus can be treated as such. If you're having THAT much trouble coming up with creative ideas, then either put it on hiatus or cancel it.