Looks like Joel from that thing with the bearded old guy and the surrogate daughter Ellie (I don't actually play it, but its Rule34 suffuses the internet,) trekking through the wilderness of Sugar Rush from Wreck-It Ralph with some kind of Cheshire Cat in tow.
I can't shake the feeling of hearing roaring F-1 racing car engines echoing over canyons of confectionery.
IOW, it's very, very fucking awesome!