This is a character from a line of figures from the Bimbo bread company. The Olocoons were very popular between 2004 and 2010, they were figures of creatures with a distinctive smell.

Gruba is a mix between an anteater, dinosaur and saxophone, that's why he has that shape and those protuberances in the back, he had a grape smell. He was the most popular of the olocoons, you could say he was the face of the franchise.