Made the letters themselves in PixilArt (see preliminary pic here), added gradient and 3D-ish shading on the upper and right sides of letters in GIMP 2.0 (no shading on very tops of letters because I wasn't expecting to make it 3D when I set it to be 80 px tall and the letters the same height)

The gradient was manually made, with the very top pixels of "NEW" being #FFD700 and the very bottom pixels being #FF6347. With 78 pixels lying between them, I made each "row" from the top 2 less green hex values and 1 less blue hex values (out of 255) than the "row" above it, along with the other way around with each row from the bottom (+2 green, -1 blue). This made them meet in the middle for several rows of pixels of #FF9D24.

The first layer of shading was done by taking whatever color laid on the same Y-value/"row" and subtracting 10 hex values from its R, G, and B (ex. the white (#FFFFFF) "GROUNDS" had shading of #F5F5F5, the top of "NEW"'s #FFD700 had shading of #F5CD00, etc.). The second line of shading pixels that surrounds the first line is that same process done to the adjacent first line of shading pixels again (ex. #F5F5F5 then became #EBEBEB)

It was fairly time-consuming, and I'm aware that someone with more GIMP experience would have known a way to make a gradient much quicker and easier. PixilArt even has a gradient tool, but it couldn't make quite the exact gradient I wanted, so I had to do it the hard way.